- 242
Leads
To attract new patients and drive appointment bookings in a competitive market like New York, a local dental clinic partnered with Moris Agency. Using a $10,000 monthly Google Ads budget, we developed a focused paid search strategy that generated 242 high-quality leads at just $42 per conversion.
About DENTIST OFFICE
This New York-based dentist office offers general, cosmetic, and implant dentistry services. Known for their modern approach and patient-first care, the clinic wanted to scale beyond organic referrals and expand their reach through paid digital marketing—while remaining highly localized and relevant to potential patients searching nearby.
The challenge
Competing in the New York metro area meant paying top dollar for high-intent dental keywords. The clinic previously ran Google Ads in-house, but without clear segmentation or conversion tracking, results were inconsistent. They needed a strategic partner to structure campaigns, manage budget effectively, and focus on lead quality—not just traffic.
Moris Agency built two core campaigns: one targeting general dental services and another focused exclusively on implant dentistry keywords. We optimized location extensions, created call-focused ad variations, and implemented conversion tracking for appointment requests and phone calls.
The client shared:
“Moris Agency helped us break through the noise. Instead of guessing what works, we now have a clear view of where our new patients are coming from—and how much it costs to acquire them.”
Services Used:
STRENGTH IN NUMBERS
Business impact
With optimized search campaigns tailored to the clinic’s core services, we delivered measurable results in the first month. The clinic gained predictability in patient acquisition, improved scheduling efficiency, and identified implant dentistry as a high-ROI segment. Results included:
+242%
New patient leads generated
$42
Average cost per lead
+63%
Conversion rate improvement compared to previous in-house efforts
Esteemed digital marketing solutions
With Moris Agency managing the account, the dental office benefited from expert keyword strategy, precise geo-targeting, and continuous budget optimization. Our team worked closely with their front desk staff to sync ad timing with real-time availability and adjust for peak appointment windows.
“It’s the first time we’re actually filling the calendar from ads. Moris Agency brought structure, clarity, and real results to our marketing.”
For this dentist office, we put together a robust digital strategy that includes:
- Google Search campaigns for general dentist services
- Targeted campaigns for implant dentistry keywords
- Conversion tracking setup for form submissions & calls
- Location-optimized ad copy & call extensions
+51.7 %
Uplift in total contact form submissions
198
Cost per phone call lead
$42
Appointments booked directly from paid traffic
