- $2 700 000
Monthly Budget
To expand their online reach and dominate their category, a major Home & Garden retailer partnered with Moris Agency. With a monthly ad budget of $2.7M, we deployed a custom Google Ads strategy across Search, GDN, and Shopping to drive large-scale traffic and significantly boost ecommerce revenue.
About HOME & GARDEN
Our client is a nationwide Home & Garden brand known for its high-quality outdoor furniture, landscaping supplies, and decor. With a wide retail presence and growing ecommerce platform, the company needed a data-driven strategy to increase online conversions and outpace competitors in both seasonal and year-round sales.
The challenge
While the company had strong brand recognition, their digital advertising lacked cohesion and ROI tracking. Shopping ads underperformed, and Search campaigns were missing intent alignment. Managing a $2.7M monthly spend required more than basic campaign setup—it demanded continuous optimization, smart segmentation, and performance forecasting.
Moris Agency stepped in to overhaul their Google Ads account structure, segment product categories, and create campaigns targeting specific buyer intents. With enhanced Shopping feeds, dynamic remarketing, and real-time performance adjustments, we turned underperforming ads into high-converting funnels.
The client noted:
“Moris Agency helped us scale with confidence. Their strategic thinking and granular control over our ad spend allowed us to finally connect investment to results.”
Services Used:
STRENGTH IN NUMBERS
Business impact
Since working with Moris Agency, the brand has seen a remarkable lift in both revenue and ad efficiency. With smarter Shopping campaigns and locally optimized Search and GDN ads, they’ve turned paid media into a major growth engine. Highlights include:
+318%
Growth in revenue from Shopping ads
-22%
Decrease in cost per transaction
127%
Increase in returning online customers
Esteemed digital marketing solutions
As part of our collaboration, a dedicated Moris Agency strategist worked closely with the client’s ecommerce and analytics teams. Together, we aligned ad performance with inventory cycles and customer trends to maximize profitability across seasons.
“We were looking for a performance partner, and Moris delivered. They’ve brought structure, strategy, and real visibility to our paid growth.”
For this Home & Garden retailer, we put together a robust digital strategy that includes:
- High-converting Google Search campaigns
- Optimized Google Shopping feeds & campaigns
- Google Display Network for retargeting & seasonal awareness
- Category-level performance reporting & scaling
+127 %
Rise in returning customer orders
318 %
Increase in Shopping ad revenue
-22 %
Drop in cost per transaction
