- $1 100 000
Monthly Budget
Looking to generate consistent local demand and improve lead quality, a regional service company partnered with Moris Agency. By leveraging a comprehensive Google Ads strategy—including Demand Gen, Search, and GDN—we helped them turn a $1.1M monthly budget into scalable customer acquisition and steady revenue growth.
About LOCAL BUSINESS
This client is a leading local provider of premium home renovation and maintenance services. Operating across multiple cities, they’ve built a reputation for craftsmanship, reliability, and customer satisfaction. With growing competition and increasing digital noise, they turned their focus toward smarter online advertising to reach high-intent customers at the right moment.
The challenge
Despite a strong offline brand and customer base, the company faced difficulties with online visibility and ROI from previous ad efforts. Their internal team lacked the capacity to manage large-scale campaigns across multiple Google Ads channels, especially with such a high monthly budget. They needed a strategic partner who could both execute and optimize for performance.
Moris Agency came on board to design a full-funnel advertising system using Search, Display (GDN), and Demand Gen campaigns tailored to their service areas. We implemented precise local targeting, creative testing, and continuous budget optimization to make every dollar work harder.
The client shared: “Working with Moris Agency gave us control and clarity. For the first time, we’re able to see how our ad spend directly drives real bookings and revenue.”
The client shared: “Working with Moris Agency gave us control and clarity. For the first time, we’re able to see how our ad spend directly drives real bookings and revenue.”
Services Used:
STRENGTH IN NUMBERS
Business impact
Since teaming up with Moris Agency, the company has seen an impressive lift in high-quality local leads. Our integrated Google Ads strategy not only increased lead volume but also improved overall marketing efficiency. Key results include:
241%
Increase in appointment bookings
-29%
Decrease in cost per lead
+113%
Growth in local brand searches
Esteemed digital marketing solutions
Throughout our partnership, the business benefited from a dedicated Moris Agency account manager who oversaw campaign strategy, creative iterations, and reporting. Our team ensured every campaign aligned with business goals and adapted to seasonal demand trends.
“Moris Agency became a true extension of our in-house team. Their strategic thinking and hands-on execution helped us turn advertising into a serious growth channel.”
For this local business, we put together a robust digital strategy that includes:
- Google Search advertising for high-intent keywords
- Demand Gen campaigns for top-of-funnel visibility
- Google Display Network retargeting and awareness
- Geo-targeted ad creatives and landing pages
+52 %
Increase in customer return rate
241 %
Growth in qualified appointment requests
-29 %
Reduction in CPL (cost per lead)
