- $2.7
MLN
With a monthly budget of $2.7 million, a leading Home & Garden e-commerce brand partnered with Moris Agency to scale its online visibility and increase conversions across multiple channels. Using a multi-layered strategy combining Paid Search, Discovery, Shopping, SEO, and video content, we helped them grow across over 150 active campaigns while maintaining a strong return on ad spend.
About Monthly Budget
This e-commerce company specializes in outdoor living essentials—greenhouses, raised beds, planters, plant stands, patio furniture, and seasonal decor. With customers across the U.S. and Europe, they offer premium quality and fast delivery, but needed expert help to scale their marketing engine across platforms while managing a large inventory and seasonal demand spikes.
The challenge
Despite having strong products and reliable logistics, the brand was underperforming in terms of traffic quality and paid media ROI. Their internal team lacked the bandwidth to manage the complexity of 150+ simultaneous campaigns across Search, Shopping, Display, and YouTube. On top of that, their SEO visibility was declining due to outdated content structure.
Moris Agency stepped in with a complete digital overhaul. We built separate funnels for each core product category, launched performance-driven Paid Search and Shopping campaigns, introduced Discovery and YouTube video ads for top-of-funnel traffic, and implemented a long-term SEO content calendar to grow organic revenue in parallel.
Moris Agency stepped in with a complete digital overhaul. We built separate funnels for each core product category, launched performance-driven Paid Search and Shopping campaigns, introduced Discovery and YouTube video ads for top-of-funnel traffic, and implemented a long-term SEO content calendar to grow organic revenue in parallel.
Services Used:
STRENGTH IN NUMBERS
Business impact
Within the first 90 days, results were dramatic. With better segmentation, testing, and content alignment, we unlocked serious growth in key product categories and improved efficiency across the board.
+378%
Revenue from Shopping campaigns
$19.46
Average cost per customer acquisition across paid search
+92.1%
Growth in branded search volume
Esteemed digital marketing solutions
Moris Agency assigned a senior performance strategist and a full-funnel media team to handle campaign orchestration, audience testing, and content deployment. We also built internal reporting tools to help the client’s executive team monitor ROAS and product-level trends across 150+ active campaigns.
“What stood out was the structure. Every product, every channel, every ad had a purpose. Moris brought order—and growth followed.”
For this Home & Garden ecommerce brand, we put together a robust digital strategy that includes:
- Google Search campaigns segmented by product category
- Google Shopping with dynamic remarketing
- Discovery and YouTube ads for new customer acquisition
- Long-term SEO content planning for seasonal products
+117.8 %
Organic traffic growth within 4 months
$ 19.46
Blended CPA across all paid channels
+378 %
Increase in Shopping-driven revenue
