- $100 000
Saas Project
To drive scalable customer acquisition and maximize ad efficiency, a fast-growing SaaS company partnered with Moris Agency. By leveraging a mix of Google Ads campaigns—Performance Max, Search, and GDN—we built a high-performing strategy that turned paid traffic into loyal subscribers.
About SAAS PROJECT
Founded in 2019, this SaaS provider delivers workflow automation tools for small and mid-sized teams. Despite a strong product, they struggled to convert traffic into paying users and were unsure how to fully leverage Google’s ad ecosystem. With a limited in-house marketing team, they sought a partner who could deliver performance at scale.
The challenge
The SaaS company reached out to Moris Agency to take full control of their paid acquisition strategy. Our approach began with an audit of their existing campaigns, followed by a complete overhaul using Search, PMax, and GDN. We focused on segmenting audiences, refining ad copy, and aligning campaigns to user intent across every stage of the funnel.
Within months, their cost per acquisition dropped significantly, while monthly trial sign-ups and paid conversions steadily grew. “Moris Agency didn’t just manage our campaigns—they brought clarity to our entire ad strategy,” they shared.
Services Used:
- GDN, Google Ads, PMax, Search
STRENGTH IN NUMBERS
Business impact
With Moris Agency’s strategic guidance, the SaaS company saw impressive improvements in campaign performance. Google Ads became their most profitable growth channel. Today, they generate thousands of trial users monthly, with strong conversion from both branded and non-branded search. Key performance highlights include:
312%
Increase in trial sign-ups from Google Ads
33%
Decrease in average cost per acquisition
187%
Growth in traffic from high-intent search queries
Performance-focused partnership
From the start, Moris Agency assigned a dedicated account strategist who worked side-by-side with the client’s product and marketing teams. Together, we created a full-funnel advertising system that adapted to user behavior and product updates. The client shared:
“Our product team builds great features—but Moris Agency helped us find the right users at the right time. Their knowledge of Google Ads, especially PMax and remarketing, is unmatched. We’ve grown faster with them on board.”
For this SaaS client, we created a complete Google Ads strategy that included:
- Search campaign optimization
- Performance Max campaign structuring
- Google Display Network remarketing
- Ongoing A/B testing & conversion tracking
+52 %
Growth in paid user conversion rate
312 %
Increase in sign-ups from Google Ads
-33 %
Decrease in cost per acquisition
