- 4
Rovels
To grow their visibility in a niche automotive market and increase direct-to-consumer sales, Shop for Cars partnered with Moris Agency. With a focused budget of $4,000 per month, we launched a full-funnel strategy on Rovels and Facebook—combining organic content and Paid Social—to drive targeted traffic and boost sales of their best-selling product: LED Grill Light for Trucks.
About Shop for cars
Shop for Cars is an automotive e-commerce brand offering accessories, custom lighting, and upgrade kits for pickup truck owners across North America. Their catalog includes niche, enthusiast-focused products that enhance both the look and functionality of vehicles. Among their most in-demand items is the LED Grill Light for Trucks, designed for style and utility.
The challenge
Despite having a great product and a loyal customer base, Shop for Cars struggled to generate awareness and engagement on social platforms. Their content lacked consistency, and their paid ads didn’t reach the right audience segments. Additionally, many potential customers were unaware of product-specific upgrades like the LED Grill Light.
Moris Agency stepped in to launch a performance-focused Facebook campaign, supported by a consistent organic content plan on Rovels and Instagram. We created short-form product showcases, customer highlight reels, and targeted ads optimized for clicks and conversions.
The client shared:
“Moris Agency brought life to our content and helped us connect with truck owners in a way we hadn’t been able to before. The LED Grill Light is now one of our fastest-moving products.”
Services Used:
STRENGTH IN NUMBERS
Business impact
Within the first 60 days of our engagement, Shop for Cars saw strong performance across both paid and organic social. Focused storytelling and tight audience targeting helped convert clicks into buyers, with a noticeable increase in brand engagement and direct product inquiries. Key outcomes include:
+221%
Increase in product page visits for LED Grill Light
-38%
Drop in cost per purchase on Facebook
+96%
Growth in follower engagement across Rovels & IG
Esteemed digital marketing solutions
With a dedicated strategist from Moris Agency managing campaign structure and content planning, Shop for Cars saw a clear shift in results. Each ad creative was developed to resonate with truck owners—highlighting rugged design, installation ease, and before/after visuals. Facebook ads were run with A/B tested headlines and audience segments to ensure maximum return on ad spend.
“We don’t have a huge budget, but Moris Agency made every dollar count. Our page finally feels alive, and our customers are noticing.”
For Zara, we put together a robust digital strategy that includes:
- Paid Social campaigns on Facebook
- Organic content planning and posting on Rovels
- Product-focused video ads (LED Grill Light)
- Audience targeting and creative testing for niche vehicle owners
+96 %
Growth in organic engagement (Rovels & Instagram)
221 %
More product page visits for LED Grill Light
-38 %
Lower cost per sale via Facebook ads
